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How we helped We Are Tennis introduce padel to its tennis fans
Greenweez Paris Major at Roland-Garros. 5 videos, 605K views.
605Kcumulative views
Scoreboard
The results.
605K combined views
Up to 260K on a single video.
Positive engagement
Clear interest in padel in the comments from the WAT community.
Beyond tennis
WAT shows it can cover other racket sports.
Challenge
We Are Tennis is known as a 100% tennis media.
At the Greenweez Paris Major, a padel tournament held at Roland-Garros, the brand took on something new: introduce padel to its community and keep them engaged.
- Show padel as an accessible, relaxed sport.
- Engage the existing WAT community, mostly tennis fans.
What we did
We brought in two complementary creators:
- Le Chiquiteur: #1 in padel on Instagram, with a very engaged community of close to 10K followers.
- Goran Chevalme: #1 in tennis on Instagram, followed by close to 40K.
On site they produced 5 videos in 3 formats:
- The people behind the event: spotlights on the jobs that make the tournament run.
- Humour and parody showing padel as accessible, against tennis’s more serious image.
- A giveaway for tournament tickets.
The videos went out on We Are Tennis channels and were cross-posted by both creators. Goran and Le Chiquiteur also posted daily Stories from the venue.
Results
- 605K combined views, up to 260K on a single video.
- Clear interest in padel in the comments.
