How we gave We Are Tennis, BNP Paribas’s tennis media, a face and a weekly show
La Minute WAT every Monday for nearly 2 years, and BNP Paribas tournaments worldwide. 20M+ views.
20M+views for We Are Tennis in nearly 2 years
The results.
Tens of millions of views on the We Are Tennis and Goran Chevalme accounts, in nearly 2 years.
La Minute WAT, every week for nearly 2 years. 41 episodes in 2025 alone.
Roland-Garros, Indian Wells, Monte-Carlo, Marseille, Metz: the brand where the tennis is.
Challenge
We Are Tennis is the tennis media created by BNP Paribas, a partner of Roland-Garros and of many tournaments around the world. It published a lot, but its content had no face.
The goal: a regular show that speaks to tennis fans all year, not only during the Roland-Garros fortnight.
What we did
With We Are Tennis we created La Minute WAT. Every Monday, Goran Chevalme, one of our creators, sums up the week’s tennis news in one minute: three stories, a question of the week, a call to comment.
Each episode went out as an Instagram collab on Goran’s and We Are Tennis’s accounts, then on TikTok. It ran every week for nearly 2 years from February 2024: 41 episodes in 2025 alone. Episode 1 did 188K views in 4 days.
Goran also covered the tournaments BNP Paribas supports, close to the players and the fans:
- Roland-Garros, the full fortnight, qualifying included
- Indian Wells, at the BNP Paribas Open, in the United States
- Monte-Carlo, the Open 13 in Marseille and the Moselle Open in Metz
On site: trend-led funny shorts, mini-reports at We Are Tennis events, challenges and giveaways for the community. And padel: at the Paris Major at Roland-Garros, Goran and Clément Filho (Le Chiquiteur) introduced padel to the We Are Tennis audience.
Results
- Tens of millions of views on the We Are Tennis and Goran accounts, in nearly 2 years.
- 1.8M Instagram views for the video of Alcaraz’s win at Roland-Garros 2025.
- 3.4M Instagram views and 756K TikTok views during Roland-Garros 2024.
- 605K views for the padel videos at the 2024 Paris Major.
- 188K views in 4 days for the first episode of La Minute WAT.
