The padel & tennis marketing playbook.
Guides, budgets, formats and field notes for brands and clubs that want to show up on court.
- guides and analyses
- 26
- topics
- 7
25 articles
EventsCompany padel tournaments: the complete guide to making one a business lever (2026)
The company padel tournament is becoming a business lever: formats, real budget, client networking, sponsorship and video capture. The complete 2026 organiser’s guide.
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EventsPadel offsite: the complete guide to an event people remember (2026)
The complete guide to a padel offsite: formats (afterwork, tournament day, residential), 2026 budgets, a typical schedule, choosing the venue and video capture that turns it into a marketing asset.
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StrategyOpening a padel club in 2026: the complete guide (budget, profitability and, above all, filling it)
Budget by number of courts, business plan, real profitability and, above all, the 90-day marketing plan to fill your courts from opening day. The complete 2026 guide.
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GrowthPadel at campsites and holiday parks: turn your court into a booking magnet
Padel has become a reason to choose a holiday. The full marketing plan to make your court at a campsite or holiday village drive bookings and repeat stays.
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GrowthThe padel market in France in 2026: numbers, growth and opportunities for brands
More than a million players, +130% FFT licences in three years, 91,000 courts worldwide by 2028. The numbers behind the padel market and why brands should act now.
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EventsCorporate padel team building: the complete guide to making it a marketing asset
Padel has become a fixture of company offsites. Formats, real budgets and the method to organise your padel team building and turn it into employer-brand content.
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GrowthPadel for hotels: turn your court into a guest magnet
Building a padel court isn’t enough to fill it. The 4 levers (content, events, influence, offsites) that turn your court into a booking engine.
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InfluenceTennis influencer marketing: the complete guide for brands in 2026
Players, creators, brand as media: how to activate tennis through influence and measure ROI. The complete guide for brands by The Court.
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InfluenceTennis sponsorship: the complete guide for brands in 2026
Tennis sponsorship 2026: formats, budgets, activation, ROI. The B2B guide for brands that want to activate tennis with players or creators.
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