How we generated 1M+ TikTok views for BNP Paribas
One creator video launched the Roland-Garros challenge. Hundreds of entries, 10 winners.
1M+views on a single video
The results.
1M+ views, one of Léo Poulain’s best-performing videos.
6K+ likes and 91 comments.
Hundreds of #OnLacheRien entries and 10 winners invited to Roland-Garros.
Challenge
In 2022 BNP Paribas asked The Court to push the #OnLacheRien challenge, launched by WeAreTennis for Roland-Garros. The idea: fans film an everyday moment turned into a cheering scene and post it on TikTok for a chance to win tournament tickets.
The catch: neither BNP Paribas nor WeAreTennis was on TikTok. To get the challenge going with a young, connected audience, they needed creators to set the pace, show the way and drive entries, without it looking like an ad.
What we did
We asked Léo Poulain (190K followers) to shoot a video presenting the challenge. He teamed up with Jules Marie, pro tennis player and creator with 150K+ followers.
In under a minute, Léo shows an example of what to film and explains all the rules, to make entering easy.
Results
- 1M+ views, one of Léo Poulain’s best-performing videos.
- 6K+ likes and 91 comments.
- Hundreds of #OnLacheRien entries and 10 winners invited to Roland-Garros.
