BNP Paribas' problem
BNP Paribas contacted us during Roland-Garros 2022 to relay their #OnLacheRien challenge by WeAreTennis.
The principle: film a banal moment of daily life and turn it into a scene of encouragement to try to win places for the tournament.
Since BNP Paribas and WeAreTennis are not present on TikTok, they needed to collaborate with content creators to get this challenge off the ground.
Our action plan to launch the challenge:
We asked one of our creators (Léo Poulain, 190,000 subscribers) to shoot a video to present the challenge.
He teamed up with Jules Marie, a professional tennis player and content creator who has accumulated +150,000 subscribers on networks.
In less than a minute, Léo gives an example of the expected result for the challenge and explains all the rules to facilitate participation.
Our action plan to launch the challenge:
We asked one of our creators (Léo Poulain, 190,000 subscribers) to shoot a video to present the challenge.
He teamed up with Jules Marie, a professional tennis player and content creator who has accumulated +150,000 subscribers on networks.
In less than a minute, Léo gives an example of the expected result for the challenge and explains all the rules to facilitate participation.
How we generated over 1 million views for BNP Paribas
BNP Paribas' problem
BNP Paribas contacted us during Roland-Garros 2022 to relay their #OnLacheRien challenge by WeAreTennis.
The principle: film a banal moment of daily life and turn it into a scene of encouragement to try to win places for the tournament.
Since BNP Paribas and WeAreTennis are not present on TikTok, they needed to collaborate with content creators to get this challenge off the ground.
Our action plan to launch the challenge:
We asked one of our creators (Léo Poulain, 190,000 subscribers) to shoot a video to present the challenge.
He teamed up with Jules Marie, a professional tennis player and content creator who has accumulated +150,000 subscribers on networks.
In less than a minute, Léo gives an example of the expected result for the challenge and explains all the rules to facilitate participation.
Results of the operation
Huge visibility
Our video has accumulated +1 million views (one of the most successful published by Léo Poulain).
High engagement
The video now has +6000 likes and 91 comments
A great conversion of the audience
Hundreds of participations in the #OnLacheRien challenge and 10 winners selected to come to Roland-Garros!
1 content creators
Léo Poulain
