Media & events

How we helped We Are Tennis cover Roland-Garros from the inside

Goran Chevalme ran WAT’s socials for the fortnight. 25 videos, 3.4M Instagram views.

4.1MInstagram and TikTok views during Roland-Garros

Goran Chevalme filming for We Are Tennis at Roland-Garros: The Court case study

Scoreboard

The results.

Visibility on the big moment

3.4M Instagram views + 756K TikTok views during the year’s biggest fortnight.

Strong averages

225K views on Instagram and 75K on TikTok on average, across 25 videos.

Closer to the fans

Live coverage plus humour: a stronger link with tennis fans.

Challenge

We Are Tennis is a long-standing Roland-Garros partner. For the 2024 edition the brand wanted a livelier, more human presence on Instagram and TikTok.

The aim: live the tournament from the inside to build a stronger link with its audience, and promote the events WAT ran over the fortnight.

What we did

We Are Tennis is an established media online, but its content had no face.

We proposed that Goran Chevalme, one of our creators, take over WAT’s social channels for the fortnight. With someone from our team, he walked the grounds every day to bring the event to the WAT community.

He made trend-led funny shorts and mini-reports at WAT events. He also shot a “La Minute WAT” episode: the week’s tennis news in 60 seconds, from Roland-Garros.