How we helped the FFT promote padel in France with fun, viral videos
10 vertical padel tips with Le Chiquiteur. One at 1.2M views, another at 900K.
1.2Mviews on a single video
The results.
One video at 1.2M views, another at 900K. Usual FFT Reels do 20K to 200K.
A light format that reached people outside the FFT’s usual community.
Working with a well-liked creator, the FFT backs a fast-growing sport.
Challenge
The French Tennis Federation (FFT) has long been about tennis, but its mission also covers growing padel in France.
Its social audience is mostly tennis fans. The FFT wanted to introduce padel to a wider public, which meant stepping out of its usual institutional tone with lighter videos.
What we did
We built a series of 10 vertical videos made for social, with creator Le Chiquiteur (19K Instagram followers), known for an offbeat, teaching-led take on padel.
Concrete padel tips, each on a specific point: the smash, common mistakes and so on. No lecturing. Each video plays like a player giving a friend a tip on court, with humour and a light touch.
Results
- One video at 1.2M views, another at 900K.
- For reference, usual FFT Reels do between 20K and 200K.
