Media & events

How we helped Paris La Défense Arena put the Rolex Paris Masters on social

7 vertical videos from Goran Chevalme. 1M+ Instagram views, 1.3M+ on TikTok.

2.3MInstagram and TikTok views across 7 videos

Goran Chevalme at Paris La Défense Arena for the Rolex Paris Masters: The Court case study

Scoreboard

The results.

Big organic reach

7 videos: 1M+ Instagram views and 1.3M+ TikTok views.

Creative coverage

Different angles on the event, alongside the official channels.

The right creator

Goran’s tone and energy match the Arena’s modern image.

Challenge

In 2025, for the first time, the Rolex Paris Masters (the second-biggest tennis tournament in France) left Accor Arena (Paris-Bercy) for Paris La Défense Arena, to cope with growing crowds.

The Arena wanted social content with a face and some energy to:

Mark the historic change of venue.
Position La Défense Arena as the new home of world tennis in Paris.
Hold fans’ attention before, during and after the tournament, in a modern, connected tone.

What we did

We brought in Goran Chevalme, a tennis creator with 81K+ TikTok followers and 45K on Instagram. He had carte blanche for 7 vertical videos on his channels, from court installation to the last ball:

Backstage: the courts going in inside the Arena.
Challenge: Goran plays tennis on top of a La Défense skyscraper.
An Arena tour played as a real-estate agent.
A Rolex Paris Masters quiz.
In the stands: Goran tries to start a crowd wave… and fails.
Wheelchair tennis: a close look at a player’s chair.
Post-tournament blues, played for laughs.