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Betting & banking
How we helped Betclic reach tennis fans with daily stats
Two exclusive stats every morning of the big tournaments, in the app and by newsletter.
Scoreboard
The results.
The big tournaments covered
From Grand Slams to Masters 1000: an editorial presence on the key moments of the season.
Built for the Betclic community
Content made to follow the key tournaments and matches with Betclic users.
Shorts for Roland-Garros
The format adapted into short videos for the biggest moment in French tennis.
Challenge
Betclic is one of the leaders in sports betting in France, very popular with football fans thanks to heavy social activity.
After football, tennis is the sport with the most bettors on Betclic. But the brand made little or no content for tennis bettors, and wanted a better way to talk to this big part of its customer base.
What we did
We run this format during the major tournaments of the season:
- Every morning we pick and write up two stats on the day’s matches to help bettors decide.
- The stats come from a very large database and are 100% exclusive to our work with Betclic.
- Two selection criteria: how much a stat helps Betclic users with the day’s bets, and how surprising or fun it is, so people enjoy getting it.
- The content goes to bettors as a Betclic app notification and in a newsletter.
