How “Sur la piste avec…” drew 1.2M views in 4PADEL clubs

Challenge

4PADEL, the leading padel club network in France, wanted more visibility with padel players and racket-sport fans, with videos that do not look like everything else on YouTube.

What we did

Since spring 2025 we have produced “Sur la piste avec…” (“On court with…”) for 4PADEL, hosted by Jules Marie and shot in 4PADEL clubs. One guest, a conversation, then a padel match. Offbeat tone, real chemistry.

Guests come from sport, music, comedy and social media: Margot Laffite, Laurent Maistret, Tayc, Thierry Omeyer, Cartman, Coki Nieto, Florent Sinama-Pongolle, Walid Acherchour, Luka Karabatic, Robert Pirès, Richard Orlinski, Pierre Croce, Simon Castaldi, Nico Colombien, Charlotte Gabas, Vincent Clerc, Feder, Stephen Brun, Yoann Huget, Jason Brokerss and Tom Gergaud. 22 episodes are online so far.

Every episode goes out on Jules’s YouTube channel. 4PADEL is there from start to finish, not just for a mention: its clubs are the set of the show.

Results

• About 1.2 million views over the 13 most recent episodes.
• About 92,000 views per episode on average.
• 238,000 views for the Margot Laffite episode, and over 100,000 for Laurent Maistret, Tayc, Thierry Omeyer, Cartman and Coki Nieto.
• Padel fans follow, and so do people outside padel: each guest brings their own community into 4PADEL clubs.