How Asics is on Jules Marie’s feet in every match and every video, in tennis and padel
Jules plays in Asics in all his content. Renewed every year since 2024. 100M+ Instagram views a year.
100M+Instagram views a year, in Asics on every video
The results.
Over 100 million Instagram views a year for Jules, in Asics on every video.
A partnership renewed since 2024, with tennis and padel pairs every season.
An Asics x Jules Marie collection at Tennis Warehouse Europe.
Challenge
Jules Marie is a former tennis pro who moved to padel, where he is in the French top 30. He posts every week on YouTube, Instagram and TikTok, and his videos show him on court: training, at tournaments, on the road.
For Asics, the aim is simple: be on the feet of a player that hundreds of thousands of fans follow, in tennis and in padel.
What we did
Jules plays in Asics, the Gel-Resolution line, first in tennis and now in padel. The partnership has been renewed every year since 2024.
In 2026 Asics supplies 6 pairs of tennis shoes and 8 pairs of padel shoes. Jules publishes 12 Instagram posts a year where he wears and tags the brand. Above all, he plays in Asics in every video: the brand is there in every filmed match, every tournament, every vlog.
The Court runs the partnership: the talks with Asics, the post calendar and the follow-up. It goes all the way to the shop, with an Asics x Jules Marie collection at Tennis Warehouse Europe.
Results
- Over 100 million Instagram views a year for Jules, in Asics on every video.
- A partnership renewed every year since 2024.
- 12 Instagram posts a year where Jules wears and tags the brand.
- Tennis and padel: the same brand follows Jules on both courts.
