How we helped Asics take “Rally for the Mind” beyond Paris
Goran Chevalme on court with de Minaur, Berrettini and Jabeur. 82K views.
82Kviews on the video
The results.
A positive message that gets people moving, without taking itself too seriously.
In the upper range of Goran’s videos.
The event and our coverage backed Asics as a brand for mental well-being through sport.
Challenge
In May 2024 Asics launched its “Rally for the Mind” campaign in Paris. A pop-up tennis court went up on Place de la République so Parisians could play with the brand’s stars.
The message: look after yourself, body and mind, through exercise.
To extend the reach, Asics wanted the event online, in front of people outside Paris.
What we did
Goran Chevalme covered the event live at Place de la République.
He rallied with Alex de Minaur, Matteo Berrettini and Ons Jabeur, three Asics ambassadors, spoke briefly with each, and cut it into a mini-report Reel on Instagram.
Results
82,200 views, in the upper range of Goran’s videos.
