How Babolat kits out Clément Filho head to toe, in every video
Clément plays in Babolat in all his content since 2025. Two full seasons. 40M+ Instagram views a year.
40M+Instagram views a year, in Babolat in every video
The results.
Over 40 million Instagram views in 12 months for Clément, in Babolat in every video.
Clément’s TikTok views over a year, with the same racket and the same shoes.
Kitted out by Babolat in 2025, and again in 2026.
Challenge
Clément Filho, aka Le Chiquiteur, is a padel player in the French top 30 and a certified coach. He posts several times a week on Instagram, TikTok and YouTube: his tournaments, his training and a lot of padel humour.
For Babolat, the aim is to be seen on court, in the hand and on the feet of a player that hundreds of thousands of fans follow every week.
What we did
Babolat has been Clément’s official padel equipment partner since 2025: racket, shoes and clothing. He plays in Babolat in every video, including the ones made with his other partners.
He is invited to the brand’s events and shares its launches, like the Juan Lebrón collection unveiled on a court set up at the foot of the Eiffel Tower.
I run the partnership: the negotiation, the renewal, a monthly check-in with Babolat and a review after each key moment.
Like all his videos since 2025, his most-watched YouTube Shorts are shot in Babolat: 4.9 million views for “Le plus important c’est de s’amuser”, then 802,000 and 647,000 for the next two.
Results
- Over 40 million Instagram views in 12 months for Clément, in Babolat in every video.
- 14.5 million TikTok views over a year.
- 4.9 million views on his most-watched YouTube Short.
- Two full seasons, 2025 and 2026.
