How we helped Tecnifibre grow in padel as Jules Marie switched from tennis
More than a decade of racket loyalty, then a co-created padel frame.
10+ yrsof loyalty and a co-created racket
The results.
CNGT, ATP, then padel. Jules has played Tecnifibre from the start. Credibility a short deal cannot buy.
Curva Soft Breakers, limited on Padel Référence. Brand × creator, in front of 250K combined followers.
130K YouTube, French top-50 padel, 8-10 videos a month. Curva gear on camera every week.
Challenge
Tecnifibre already had a long tennis bond with Jules Marie. Early 2025 he moved his career into padel.
The question: keep the partnership through that switch, and turn years of loyalty into ongoing padel visibility (not a one-week launch).
What we did
Jules kept playing Tecnifibre only, in 100% of his videos and tournaments.
He is now one of the biggest padel creators online: 130K YouTube (about 80% padel), 8-10 videos a month, steady Reels and daily Stories. Combined reach across YouTube, Instagram, TikTok, LinkedIn: 250K+ followers.
Peak of the run: co-creation of the Tecnifibre Curva Soft "Breakers" edition, limited drop on Padel Référence. First time Tecnifibre co-created a padel racket with a creator.
Context: Jules's first padel session was a Tecnifibre camp at Mouratoglou in 2012. More than a decade later that history is the asset.
Results
10+ years of loyalty across CNGT, ATP (peak 203 in 2024), then padel.
First brand × creator padel racket: Curva Soft Breakers.
130K YouTube, French top-50 padel ranking, Curva line on camera every week.
