How we made Jules Marie the face of Padel Référence, on court and online
Exclusive ambassador, from the court to the feed. Plus a signature racket sold only on their site.
8-10YouTube videos a month
The results.
8-10 YouTube videos a month, dozens of Reels, daily Stories on every platform.
Jules plays for Padel Référence in N1 interclubs and at the brand’s events.
The Tecnifibre Curva Soft Breakers, sold only on padelreference.com.
Challenge
Padel Référence is a French e-shop for padel gear: rackets, shoes, apparel, accessories. Founded by two padel players in the Arcachon Bay, it became one of the main padel retailers in France on product expertise and strong customer advice.
But the market is booming (85,000+ competitors in France) and e-shop competition is getting harder. To stand out for the long run, Padel Référence needed a credible ambassador: a face that brings a community and gives the brand a human side.
What we did
We set up a global, exclusive partnership with Jules Marie: former tennis pro (world 203 in 2024), now in padel with a French top-10 goal. Jules has 250K+ followers across YouTube, Instagram, TikTok and LinkedIn, the largest padel community in France.
Kit, all the time. The Padel Référence logo is on every Jules outfit: tournaments, training, every video and photo. At 8 to 15 posts a week, that is constant exposure that does not read as advertising.
Dedicated content and regular integrations. Jules names Padel Référence in 1 to 2 YouTube integrations a month, with a direct link and promo code. Plus fully dedicated videos:
- Partnership launch: training at the new sponsor, office tour, team intro and a giveaway. 15K views.
- 2 days with the Padel Référence team at the PadelReference.com All Star 2025, Padel Touch Bassin d’Arcachon. 13K views.
- French interclub championship with Padel Touch: Jules competing in Padel Référence colours in the first division (N1). 8K views in 2 days.
A signature racket, sold only on their site. The highlight: the co-created Tecnifibre Curva Soft “Breakers” edition, Jules’s signature racket, sold exclusively on padelreference.com. The Breakers community logo is on the frame and faces. Every sale links Jules’s community straight to the e-shop.
