How we helped 4Padel stand out on YouTube with “Sur la piste avec…”
Half podcast, half padel game, shot in 4Padel clubs. 20K views per episode on average.
20Kaverage views per episode
The results.
The Robert Pirès episode passed 33K. Lasting visibility for 4Padel and its clubs.
Offbeat tone, real chemistry between guests and hosts. It found its audience from the start.
Relaxed hosts, relaxed guests. An accessible, creative brand.
Challenge
4Padel, the leading padel club network in France, wanted more visibility with padel players and racket-sport fans in general.
The aims: build awareness, a strong link with the padel community, and above all video that does not look like everything else on YouTube. Not just a viral format: original, with real people on screen.
What we did
We created a custom format called “Sur la piste avec…” (“On court with…”). Half podcast, half entertainment, shot on court in 4Padel clubs.
Each episode has a well-known guest:
- Athletes: Robert Pirès, Yoann Huget, Tom Gergaud.
- Creators and artists: Jason Brokerss, Richard Orlinski.
- Media and influence: Pierre Croce, Simon Castaldi, Nico Colombien.
Two parts per episode. First, a sit-down interview hosted by Jules Marie (ex-ATP, now a pro padel player). Then a match: Le Chiquiteur (19K+ Instagram, pro padel player) takes on the guest with random forfeits drawn, so every game goes sideways.
Every episode is shot on a 4Padel court, so the clubs show up naturally, episode after episode.
Results
- 20K views per episode on average.
- The Robert Pirès episode passed 33K views.
