How we helped 4Padel become the padel leader on social media
6M+ views. +15K followers. Humour that made beginners feel welcome.
6M+views on Instagram and TikTok
The results.
Instagram + TikTok. One clip cleared 1M views.
+15K followers. Top of the club category on social for padel.
Skits on beginner mistakes and tennis-vs-padel clichés. Fresher brand read.
Challenge
When 4Padel came in, Instagram mostly relayed club events. Institutional tone. Little personality.
No TikTok. They did not know what to publish there.
What we did
We bet on short comedy: situations every padel player knows. Beginner fails, sport clichés, tennis-vs-padel digs.
Goal: make the sport feel open, from first-timer to competitor, and keep every shoot inside a 4Padel club so the brand is in frame.
Same videos on Instagram Reels and TikTok.
Results
6M+ views across Instagram and TikTok, including one video over 1M.
+15K followers. Leader in its market on social.
A feed padel players actually share, with a fresher brand image.
