4Padel's problem
When 4Padel contacts us, the brand is present on Instagram and relays the events organized in its clubs.
However, the content is very institutional and lacks personality.
In addition, 4Padel is not present on TikTok because they do not know what type of content to publish there.
Our action plan to reach 6 million views on TikTok and Instagram
We take the challenge of making humorous videos featuring situations known to paddle players.
The videos make a mockery of the mistakes of beginners in paddle tennis, the stereotypes about this sport or the differences with tennis.
The aim: to make this sport accessible and to show that 4Padel is aimed at all types of players, from beginners to competitors.
All the videos are shot in a 4Padel club in order to highlight the brand.
The videos are posted on both Instagram Reels and TikTok.
How we made 4Padel the leader in paddle tennis on social networks
4Padel's problem
When 4Padel contacts us, the brand is present on Instagram and relays the events organized in its clubs.
However, the content is very institutional and lacks personality.
In addition, 4Padel is not present on TikTok because they do not know what type of content to publish there.
Our action plan to reach 6 million views on TikTok and Instagram
We take the challenge of making humorous videos featuring situations known to paddle players.
The videos make a mockery of the mistakes of beginners in paddle tennis, the stereotypes about this sport or the differences with tennis.
The aim: to make this sport accessible and to show that 4Padel is aimed at all types of players, from beginners to competitors.
All the videos are shot in a 4Padel club in order to highlight the brand.
The videos are posted on both Instagram Reels and TikTok.
Results of the operation
Maximum visibility
More than 6 million views on Instagram and TikTok, including a video that exceeds one million views.
On the way to first place
The brand now has +15k subscribers on the networks, making it the leader in its market.
Content that you like
The videos bring together fans of paddle tennis and give a fresher image of the brand.
