How we helped Tecnifibre showcase its range with Jules Marie
A factory visit on YouTube, then a T-Fight test session with fans at the Caen Open.
The results.
Several hundred thousand YouTube views from a keen tennis audience.
Hands-on activations (the T-Fight test) sparked genuine exchanges with amateurs and pros.
The HQ visit and the teams on camera reinforced the image of an expert brand.
Challenge
Tecnifibre, known for tennis and padel equipment, wanted more visibility with tennis players.
The goal: showcase its wide catalogue (rackets, bags, accessories) and highlight quality and innovation.
What we did
We worked with Jules Marie, pro tennis player and creator, who fits Tecnifibre’s values: performance, closeness, credibility.
In April 2024 we set up a visit to Tecnifibre’s headquarters for a YouTube video. Jules meets the design teams and sees how products are made. The focus is on the craft and the people behind the brand.
Later that year we ran an activation at the Caen Open: an on-court session with members of Jules’s community, all testing Tecnifibre’s new T-Fight racket.
Results
- Several hundred thousand YouTube views, from a keen tennis audience.
- Genuine exchanges with amateurs and pros during the T-Fight test.
- A stronger image as an expert brand, carried by its own teams.
