How we helped Optical Center promote LeveL sports glasses in real play
One Le Chiquiteur video on an outdoor court. 160K+ views, LeveL’s best ever.
160K+Instagram views, the account's best
The results.
The best-performing video on the LeveL account, far above its usual views.
Tone and format make Level Sport look useful, credible and cool.
Optical Center and LeveL get the promotion. Le Chiquiteur gets content that fits his audience.
Challenge
Optical Center, with eyewear brand LeveL, wanted to promote Level Sport: glasses designed for athletes.
- Reach a qualified audience: people who play outdoors and deal with sun and glare.
- Show the product in real use, in a way that is credible and engaging.
What we did
We asked one of our longest-standing creators, Le Chiquiteur (ranked padel player, 24K+ Instagram followers), to come up with a light, fun scenario that fits his sport.
He plays on an outdoor padel court, gets bothered by the sun, and brings in Level Sport as the fix for playing outside, even facing the sun.
The video went out on Instagram, cross-posted on Le Chiquiteur, Optical Center and LeveL accounts.
Results
160K+ Instagram views, the best-performing video on the LeveL account. Watch the video.
