All case studies
How we helped Château d’Artigny launch its padel courts with humour
Two creators, three new courts. 32K views in 72 hours on the hotel’s Instagram.
32Kviews in 72h, 4 to 10 times the account's average
The results.
32K views in 72 hours
On the hotel’s own Instagram. Its videos usually get 3K to 8K.
A sporty audience, reached with taste
Active, connected players, in a tone that stays in line with the estate’s premium image.
Tailored, smooth collaboration
Creators who fit the place made content that was credible, fun and effective.
Challenge
Château d’Artigny, a 5-star hotel an hour from Paris, had just built three padel courts on its estate.
What they wanted from The Court:
- Announce the courts with impact.
- Talk about it on social in a way that is elegant, fun and different, without sounding institutional.
- Work with a credible, well-known name in padel, so the content fits the château’s premium world.
What we did
Two videos.
- The first with Clément Filho (aka Le Chiquiteur), ranked #38 in France and followed by 19K on Instagram. Known for fun, useful, genuine padel videos.
- The second with Jules Marie, former world #200 in tennis and now in the French top 100 in padel. In the area for a tournament, he shot a YouTube vlog mixing training, downtime and a tour of the estate.
Both were published on the creators’ accounts and on Château d’Artigny’s, to cross audiences and show padel in a setting that is both chic and natural.
Results
32K views in 72 hours on the hotel’s Instagram. Its videos usually get 3K to 8K.
