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Services & hospitality
How we helped Château d’Artigny launch its padel courts with humour
Two creators, three new courts. 32K views in 72 hours on the hotel’s Instagram.
32Kviews in 72h, 4 to 10 times the account's average
Scoreboard
The results.
32K views in 72 hours
On the hotel’s own Instagram. Its videos usually get 3K to 8K.
A sporty audience, reached with taste
Active, connected players, in a tone that stays in line with the estate’s premium image.
Tailored, smooth collaboration
Creators who fit the place made content that was credible, fun and effective.
Challenge
Château d’Artigny, a 5-star hotel an hour from Paris, had just built three padel courts on its estate.
What they wanted from The Court:
- Announce the courts with impact.
- Talk about it on social in a way that is elegant, fun and different, without sounding institutional.
- Work with a credible, well-known name in padel, so the content fits the château’s premium world.
What we did
Two videos.
- The first with Clément Filho (aka Le Chiquiteur), ranked #38 in France and followed by 19K on Instagram. Known for fun, useful, genuine padel videos.
- The second with Jules Marie, former world #200 in tennis and now in the French top 100 in padel. In the area for a tournament, he shot a YouTube vlog mixing training, downtime and a tour of the estate.
Both were published on the creators’ accounts and on Château d’Artigny’s, to cross audiences and show padel in a setting that is both chic and natural.
Results
32K views in 72 hours on the hotel’s Instagram. Its videos usually get 3K to 8K.
