How Kyriad used tennis to reach a new audience every weekend
Official hotel partner on Jules Marie’s tournament trail. 500K to 1M views a month.
500K-1Mviews a month during the partnership
The results.
Jules sleeps at Kyriad and films his arrival and breakfast before the match.
Each tournament weekend brings new Kyriad content. The brand comes back week after week.
Jules’s followers: higher-income tennis players who travel for tournaments. The Kyriad guest profile.
Challenge
Kyriad wanted more visibility with an active, higher-income audience that travels across France for sport and business.
In 2024 Jules Marie was France’s #1 tennis creator: 100K+ YouTube subscribers and 70K on Instagram. He played tournaments across France every weekend. Every trip meant 2 to 3 hotel nights, content on camera, and an audience following each step.
What we did
In 2024 Kyriad became Jules’s official hotel partner for his tennis tournaments in France.
- Jules stayed at a Kyriad at every tournament with a hotel nearby.
- Natural YouTube integrations in his tournament vlogs: arrival, the room, breakfast, common areas.
- Instagram Stories and Reels on every stay: room tour, behind the scenes, leaving for the match.
- A Kyriad promo code in the content to track conversions.
The hotel never sat on its own. It lived inside the tournament story: arriving in town, checking in, getting ready for the match. People do not skip it because it is Jules’s real day.
Results
- 100K+ YouTube views on the videos featuring Kyriad.
- 61K views per Instagram Reel on average.
- 500K to 1M views a month across platforms during the partnership.
- 30K to 50K people reached by the hotel Stories on each stay.
