How we helped Sol Sportif turn a court build into qualified leads
One padel court build in Nice, filmed end to end. 310K+ views and 15+ qualified leads.
310Kcumulative views and 15+ qualified leads
The results.
Padel players and entrepreneurs with court projects.
Serious contacts, including one signed project in Nice.
Jules Marie, a former pro, speaks for the build with an engaged padel audience behind him.
Challenge
Sol Sportif is a French company that builds turnkey padel and tennis courts. Known for technical rigour and a family-run, serious approach.
Padel is growing fast in France, and so is the number of court builders. Despite its expertise, Sol Sportif lacked online visibility with its priority target: serious entrepreneurs, 25-45, with projects already well advanced.
Two goals:
- Grow digital visibility to attract qualified project owners.
- Back its position as the technical leader by showing real on-site know-how.
What we did
We went on site. Literally. Instead of corporate content, we filmed a live build in Nice from A to Z: the behind the scenes, the techniques and the rigour that make the difference.
Jules Marie (90K+ Instagram, 130K+ YouTube) is a former tennis pro. He knows what a competition court demands and why surface or lighting quality changes everything. Not an influencer discovering padel for the camera. Production by Baptiste Dupont, The Court videographer (immersive vlogs, drone, interviews).
- 2 YouTube integrations in Jules’s vlogs: full site tour, technical questions, behind the trade.
- 3 vertical videos for Instagram / TikTok: punchy cuts with a call to action to the website.
- 1 LinkedIn post: B2B format aimed at entrepreneurs and decision-makers.
Each format had a job. Long-form YouTube informs and qualifies. Vertical social distributes and attracts. LinkedIn converts.
Results
- 310K+ combined views.
- 15+ qualified leads, including one signed project in Nice.
It worked well enough that Sol Sportif stayed with Jules after the Nice build. The Sol Sportif logo is now on his shirt at every match, tournament after tournament on the French padel circuit.
