How we helped yfood grow sales with Jules Marie on YouTube
Year-round YouTube integrations with Jules Marie, a promo code in every video. Renewed for 2025.
1/moYouTube video for nearly 4 years, 40-50K views each
The results.
Steady exposure in videos with tens of thousands of views, to an engaged sporty audience.
The promo code drove conversions and brought new customers to the brand.
It worked for yfood, which renewed the partnership for 2025.
Challenge
yfood makes convenient, balanced nutrition products. The brand wanted more visibility and credibility in sport and sports nutrition.
The aim: prove the products work for an active, sporty audience, and grow sales through the legitimacy of a pro athlete.
What we did
We worked with Jules Marie, pro tennis player and creator. Being both athlete and creator makes what he recommends more credible.
Throughout the year Jules placed yfood in the first third of his YouTube videos, where attention is highest.
In those segments he explains how yfood fits his life as an athlete: training, tournaments, travel. He focuses on concrete benefits (balanced nutrition, convenience, time saved) that match what his audience needs.
Each video carried a unique promo code in the description, so viewers could try the products at a discount.
Results
- Regular exposure in videos with tens of thousands of views.
- The promo code drove conversions and brought in new customers.
- yfood renewed the partnership for 2025.
