How we helped Lavazza draw more visitors to its Roland-Garros stand
Goran and Léo took the “coffee serve” challenge. 21K+ views on one TikTok, where Lavazza has no account.
21K+views on a single TikTok
The results.
One Goran TikTok: 21K+ views and 1,500 likes, on a platform where Lavazza is not present.
Léo’s video passed 10K TikTok views and was reposted by Lavazza on Instagram.
On top of the videos, Léo and Goran posted 6 Stories to tens of thousands of followers.
Challenge
Lavazza came to us before Roland-Garros. The brand had a stand at the tournament where visitors could try its products and take part in a challenge all fortnight.
With little social presence of its own, Lavazza wanted creators to maximise visibility for the stand during the tournament.
What we did
We asked two of our creators, Goran (75K followers) and Léo (200K followers), to visit the Lavazza stand and feature the event and the brand’s challenge.
Both posted several videos and Stories doing the “coffee serve” challenge. The products are front and centre without breaking their racket-sport editorial line.
Results
- One Goran TikTok: 21K+ views and 1,500 likes, on a platform where Lavazza has no presence.
- Léo’s video passed 10K TikTok views and was reposted by Lavazza on Instagram.
- 6 Stories from Léo and Goran covering the event for their tens of thousands of followers.
