How we helped Overstims make its mark in French padel with Clément Filho
A monthly creator cadence. Then the creator won the tournament Overstims sponsored.
12/yrReels and story sets, an ongoing presence
The results.
12 short videos and 12 Story sets a year, to put Overstims into Clément’s routine.
Top 35 in France. His community reads his nutrition choices as an athlete’s call.
Clément wins the P1000 Overstims Rennes against Jules Marie. The brand’s creator takes the brand’s tournament.
Challenge
Overstims is a French high-performance sports nutrition brand, founded in 1982 in Vannes. For 40+ years its ground was endurance: trail, cycling, triathlon.
In 2025 the brand opened a new vertical: padel. The French market went from 12,000 to 85,000 competitors in five years.
Overstims also became title sponsor of the P1000 PadelShot Overstims Rennes-Chantepie (27 February to 1 March 2026), one of the major events on the P1000 circuit.
What we did
We signed a creator partnership with Clément Filho, aka Le Chiquiteur, ranked in the French top 35. Then we built a monthly content cadence to put the brand into his community’s routine:
- 1 short video a month (Reel / Short). 12 a year.
- Mixed formats: nutrition and padel tips, product tests, humour, pre- and post-match routine.
- 1 set of Instagram Stories a month: feature, real use, product test.
- Overstims products visible in Clément’s bag and tournament routine.
On top of that, Overstims shows up naturally in Clément’s YouTube tournament vlogs. The long format covers his prep, nutrition and match day. The brand lives in the routine of an athlete who actually needs it.
Results
On 1 March 2026 Clément won the final of the P1000 PadelShot Overstims Rennes-Chantepie with Tom Couturier (4/6 7/6 7/6, 2h09), against Jules Marie and Maxime Forcin. The sponsor’s creator won the sponsor’s tournament.
- 17,888 YouTube views on the Le Chiquiteur video of the win (as of 24 April 2026).
- Live on Padel TV Mag over finals weekend, with two The Court creators in the final (Clément and Jules).
- Coverage in Padel Magazine France and Padel Magazine UK.
Why it works
A one-off nutrition placement is forgotten in 48 hours. What works is a monthly cadence (12 short videos a year) on top of competitor credibility, extended by long-form YouTube at tournaments.
Clément is not a lifestyle creator who plays padel. He is a top-35 French competitor who films. When he picks a nutrition brand, his community reads it as an athlete’s decision, not a marketing push.
