How we helped Head showcase its rackets with a creator at the factory
Goran Chevalme in Head’s Austrian factory, then on a Rolex Paris Masters court. 240K+ views.
240K+cumulative views across 2 videos
The results.
100K+ Instagram, 100K+ TikTok, 40K+ YouTube Shorts on 2 videos.
Immersive format plus Goran’s storytelling. Craft explained in a fresh, clear way.
Head liked the concept enough to run it in other countries with local creators.
Challenge
Head, a reference equipment brand in tennis, wanted to show its racket-making know-how.
Not with corporate content. The brand wanted a format with a face, immersive enough to get tennis players engaged.
What we did
We sent a creator to Head’s factory in Austria to show how the brand makes its rackets. Goran Chevalme, tennis creator with 190K+ combined followers on Instagram, TikTok and YouTube, made the trip and two vertical videos:
- Video 1, the factory. Goran films himself going through each step of building his own racket. It shows how complex the process is, and Head’s craft. Watch on Instagram.
- Video 2, the test. A few weeks later Goran hits with his racket for the first time, on a Rolex Paris Masters court. How it feels, what it means to play with a racket he built, and the link it created with the brand. Watch on Instagram.
Both videos went out on Instagram, TikTok and YouTube Shorts.
Results
- 240K+ combined views: 100K+ Instagram, 100K+ TikTok, 40K+ YouTube Shorts.
- Head now runs the same concept in other countries with local creators.
