How we helped Head reach ~500K TikTok views with no brand account
No TikTok account. No ambassador. About 500K views anyway.
~500KTikTok views, starting from zero
The results.
Videos landed between 20K and 300K views each.
Head gear shows up inside entertainment clips, not catalog spots.
66K+ views on a Head evening where this was the only live social channel.
Challenge
Head needed to show new products and the events they show up at.
They had no social ambassador and no TikTok account. Starting a brand channel from zero on a crowded platform was the slow path.
What we did
We put Goran Chevalme on the brief. At the time he had 50K+ TikTok followers and close to 3M likes.
He shot about 10 videos for Head and covered Head events at Roland-Garros, including clips with ATP players.
Every piece was built as entertainment first. Sponsored second. That order is why people stayed.
Results
About 500K views across the run, with no Head TikTok account before this.
Individual videos between 20K and 300K views.
66K+ views on one Head evening where this feed was the only live social channel for the event.
Product shots that do not read as ads.
