How we helped Decathlon speak to tennis fans on TikTok
5 tennis videos a month with Léo Poulain. 3.5M+ views, 130K followers.
3.5Mviews on tennis content
The results.
3.5M+ views for Decathlon on tennis content alone.
With 12+ viral videos, we helped Decathlon reach 130K followers.
In France, Decathlon is the #1 sports equipment brand on TikTok.
Challenge
When Decathlon came to us, the brand had been on TikTok since 2020, one of the first companies on the platform.
To consolidate that lead and build tennis-specific content, Decathlon partnered with Léo Poulain, a creator represented by The Court. With 200K+ followers across networks, Léo is one of the most visible creators in tennis.
What we did
Since the start of the collaboration we publish 5 tennis videos a month on Decathlon’s account.
The content reflects the brand’s values. It shows tennis as accessible and speaks to players of every level.
The goal is not to sell Decathlon products. It is to build a community around Léo’s personality.
Results
- 3.5M+ views on tennis content alone.
- 12+ viral videos, helping Decathlon reach 130K followers.
- Decathlon is the #1 sports equipment brand on TikTok in France.
