How we built Campus Coach founder Nicolas Spiess’s LinkedIn voice
One personal post a week for Nicolas Spiess. 100 to 500 likes from barely 2,000 followers.
100-500likes per LinkedIn post
The results.
100 to 500 likes per LinkedIn post, from barely 2,000 followers on the platform.
LinkedIn puts Nicolas in front of higher-income professionals he was not reaching before.
Posts reused on Instagram average 1,200 likes, well above his usual.
Challenge
Nicolas Spiess, founder of Campus Coach, has a strong presence on Instagram and YouTube. Tens of thousands of people follow his advice for beginner runners.
We saw two gaps in his content strategy:
- He was not on LinkedIn, even though an athlete-founder profile like his is a great fit for it.
- His content lacked him. Lots of useful advice, not enough of his own story and path.
After 5+ years of creating, his audience was asking for something more personal.
What we did
We help Nicolas publish one LinkedIn post a week, built on his own experience.
We spend time with him to find the stories and ideas in his path that are worth telling, then turn them into posts that are easy and engaging to read.
The goal is not a diary. It is to bring him closer to his audience through his point of view, his philosophy and his story. The posts cover running, but also more personal topics and the behind the scenes of life as a founder.
Results
- 100 to 500 likes per LinkedIn post, with barely 2,000 followers on the platform.
- Visibility with a higher-income professional audience he was not reaching before.
- Posts reused on Instagram average 1,200 likes, well above his profile average.
